Web Project Manager

Companies and organisations must continually adapt to new digital realities to secure their future and competitiveness. Trained managers are therefore essential for business success. This is precisely where the Advanced Federal Diploma of Higher Education programme for Web Project Managers comes in.

Diploma programme for the digital elite

Over the past two decades, more than 600 participants have completed this demanding diploma programme. They include managers from large companies and SMEs, public-sector employees, and people from consultancies, agencies and service providers.

Under the Vocational and Professional Education and Training Act and the supervision of the State Secretariat for Education, Research and Innovation (SERI), Swico, as an organisation of the world of work, is responsible for the requirements of the advanced federal professional examination. It does so by appointing a quality assurance commission and specifying the curriculum and learning objectives. The WPM programmes preparing candidates for the examination are run by the renowned training institutes SAWI and DigitalStrategies Academy. The programme is part-time and lasts three semesters.

Admission requirements

• Practical experience in the digital sector
• Completion of higher professional education
• At least three years of professional experience
• Application dossier review and admission interview

Diploma programme overview

The Web Project Manager diploma programme gives participants responsible for complex digital projects and concepts in their organisations the tools they need to succeed.

Strategic and operational project management for complex business challenges and digital transformation form the foundation of this diploma programme. Over three semesters and seven modules, participants learn to plan digital projects strategically, conceptually and operationally, and to implement them successfully.

• Across seven modules, participants become familiar with the key aspects of business and project leadership in the digital age. They learn to identify complex change processes and understand and apply the methods and tools that make digital projects possible.
• Over three semesters, all relevant topics at the intersection of technology, business and organisation are covered through practical learning, from digital transformation and change management to agile project management and user experience, as well as backend organisation, search engine optimisation, data-driven and AI storytelling, and responsive design.
• The «Advanced Federal Diploma of Higher Education in Web Project Management» is awarded upon completion of a diploma thesis and a case study.

Why choose WPM training?

• Established successfully in the market for 20 years
• Supported by Swico, the relevant trade association for the digital Switzerland
• Renowned, experienced training institutes
• Part-time programme, with classes on Friday afternoons and Saturdays
• Strong practical focus: most of the highly qualified lecturers are successful digital professionals themselves, with extensive subject expertise and excellent teaching skills.
• Diploma recognised nationally and internationally
• Accompanying visits to leading companies
• Widely accepted by business, companies and the industry

Project management

The «Project Management» module covers the methods and techniques available to project participants to ensure project success. Participants work through practical examples, from defining objectives and planning schedules, resources and costs to project controlling and quality management.

• Project methods in business and digital contexts
• IT, web, mobile and wearable projects (agile PM, Scrum, prototyping, etc.)
• Processes and virtual organisation
• Best practices (e.g. SME projects, complex large-corporation projects, games, apps, etc.)

Management and leadership

The «Management and Leadership» module discusses the foundations and principles of leadership and management methods in project work, at both knowledge and practical levels, and applies them through case studies. Particular attention is paid to transformational and lateral leadership models.

• Leadership fundamentals (leadership, communication, teams)
• Change and crisis management • problem-solving methods
• Presentation skills

Business casing

The «Business Casing» module addresses the following business questions: in an increasingly complex and rapidly changing economic environment, decisions must be made with the future in mind. Which investments should be made, and which options are worthwhile? Which strategies make sense? The questions and possible solutions are explored and illustrated with numerous theoretical and practical examples.

• Business fundamentals (finance, budgeting, costing, etc.)
• Business models and business plans for digital transformation
• Procurement (software purchasing, etc.)

Information and communication technologies

The «Information and Communication Technology» module is the technical module of the programme. The lessons provide an in-depth look at the work of developers on web projects, from persisting data in databases to displaying it on websites or in apps.

• Hardware: computers, smartphones, wearables, sensors, robots
• Frontend and backend: concepts and software (HTML, CSS, PHP, JavaScript, etc.)
• Information systems and architectures
• Applications, databases and networks (including an app development workshop)
• Information and knowledge management (including a gamification workshop)

E-business and marketing

The «E-business and Marketing» module focuses on practical marketing. Lessons follow the practical steps involved in marketing campaigns and illustrate theory with many examples and exercises. Guest speakers from successful online companies provide an in-depth insight into current practice.

• E-business and mobile strategies
• E-commerce, transaction systems and web analytics
• Performance marketing and digital advertising (including SEO, display, social media, a YouTube workshop, AdWords, etc.)

Design, content and knowledge management

The «Design, Content and Knowledge Management» module covers relevant practical aspects of information architecture, interaction and screen design, and website implementation.

• Visual communication fundamentals
• Web design (information architecture and creativity)
• User experience and interaction design (including responsive design)
• Usability and accessibility
• Content management systems

Ethics, law and professional identity

The «Ethics, Law and Professional Identity» module discusses the growing range and importance of issues relating to copyright, fraud, surveillance, counterfeiting, hacking, etc. Lessons explore responsible practice and help project managers find guidance for making morally and ethically sound decisions in an increasingly complex IT world.

• Relevant legislation, data protection, etc.
• Contracts, licences and practical cases
• International law (e-commerce)
• Ethical aspects of Web Project Management
• Societal challenges of digitalisation